What so Digital in Digital Marketing?
By: Harish 19th October 2016
Digital! Digital! Digital! What on earth we really mean Digital Marketing?
Well! Let me start with our internet encyclopedia Wikipedia definition, founded by Jimmy and Larry.
“Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”
Digital Marketing (DM) activities that we perform are search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing, social media advertising, and mobile advertising so typically any form of activity that we perform in the online space.
With digital marketing we could grab more prospects, clients and followers to take action whether that is to visit our desired website, download and rate our offerings or buy our product/service. We can also create a space for our targeted audience to provide feedback which is visible to our business market results in enhancing the prospects of your business.
Relationship between us and customers enables you to understand what they really want, likes and dislikes. We can then rely on this data for building customer loyalty and create an outstanding reputation for being easy to engage with.
Smart phones and tablet devices are account for 63% of all consumer traffic. Digital marketing enables us to target this growing audience of mobile consumers and make use of it.
Calculating your online marketing with web and mobile analytics makes it easier to create effective campaigns to run and by measuring precise goals. We can make out the difference and can identify what is working and what is not working for online business space. A perfectly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing practices. Small-medium companies can now perform sales and marketing processes in a very cost effective way which was previously implemented by larger companies.
Featuring a good website simply isn’t enough to ensure your online business’ existence and even the traffic that coming from the website. Digital marketing assists us to convert that traffic into opportunities and sales to help the business to live longer and grow rapidly.